Volume 10 Num. 3 - October 2010
Intergenerational Differences in Materialism and Postmaterialism Values in a Spanish Sample
Volume 10 Num. 3 - October 2010 - Pages 499-512
Authors:
Jes?s Gil Roales-Nieto , Antonio Segura
Abstract:
The present study evaluates the personal values reported by a sample of participants using an open format in which participants identified and prioritized their most important values in life. They were also asked to identify the values and priorities that, in their opinion, were most important to people of their generation. Four hundred and forty-nine participants took part in the study (40.3% men, 59.7% women), which were distributed among three age groups: young group (18-35 years old, n= 196), adult group (36-60 years old, n= 154) and senior group (more than 61 years old, n= 99). The results show that reports of personal values and generational values are very similar in the case of adult and senior groups, and very different in the case of young adults, with a differential report of post-materialistic values. The results are discussed in the context of Intergenerational Change of Values Theory.
Key words:
Personal values, Intergenerational value change, postmaterialism
Full Article
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